Many companies invest in visually stunning websites that don't generate a single commercial contact. This happens because the site was built to exist, not to sell.
What is a conversion-focused website?
A conversion-focused website has clear calls to action (CTAs), well-positioned WhatsApp buttons, and forms integrated with the CRM.
Common mistakes in institutional websites
- Lack of clarity about what the company does.
- Difficulty finding the contact button.
- Slow loading times.
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